When a pilot implementation fails, the failure is contained within a boundary

The more risk, demand goes _______

Fill in the blank(s) with the appropriate word(s).

Saab markets two luxury car models, both prized by drivers for their "quirkiness." About 30 percent of Saab's sales come from the USA, with most of the rest from Western Europe. Which strategy does Saab appear to be using?

A) country concentration/market segment concentration B) country diversification/market segment concentration C) country concentration/market segment diversification D) country diversification/market segment diversification E) none of the above