Which type of positioning is based on characteristics of the brand that enhance the self-esteem of customers?
A) unique
B) symbolic
C) functional
D) experiential
E) optimized
B
Business
You might also like to view...
Which of the following is not a characteristic of certificate of deposit (CDs)?
A) You pay a penalty for early redemption. B) You "lock in" (are guaranteed) the stated interest if you hold the CD until maturity. C) They are preferred over money market deposits if you expect interest rates to fall. D) They have a minimum maturity of three years.
Business
The cost of an extended warranty is typically not negotiable
Indicate whether the statement is true or false
Business