When ________ are used to assess performance, personal characteristics that are deemed relevant to job performance are evaluated

American Airlines runs a series of television commercials that show its personnel going out of their way to help customers. In addition to consumers, an important secondary audience for these ads is (are)

a) the FAA. b) airline competitors. c) bus line customers. d) American Airlines employees. e) American Airlines shareholders.

Intangible product attributes do not play a significant role in global marketing

Indicate whether the statement is true or false