What is consistency in user interface design? What kind of problems might lack of consistency cause?
What will be an ideal response?
The user interface is composed of visual controls that are metaphors. Therefore, the UI designer must rely on what the user already knows or is reasonably expected to know. Consistency in the user interface is achieved when the user can predict what kinds of actions produce what kinds of results. Consistency and predictability of expectations are essential both to the vocabulary and the syntax of the user interface. Users cannot learn everything from scratch every time they work with a new application.
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When consumers calculate the value of a product, they:
A. subtract cost of production from market price. B. eliminate all nontangible elements that might affect their perception of the product. C. look at the benefits the product provides then subtract the cost. D. identify the variable and the fixed components of the product's benefits.
Japanese companies are less inclined to use this approach for selecting advertising agencies:
A) designate global agencies. B) designate local agencies. C) use of ads in-house. D) use of outside agencies. E) use of in-house marketing.