Why do communicators have to be concerned with intimate, personal, social, and public zones in communication?
a. People differ according to their tolerance for space, so when a communicator
violates the rules of personal space as dictated by these zones, she/he may offend
others.
b. There is not much to be concerned about because most people have the same
personal space tolerances.
c. Intimate space and personal space are of no concern in the business context; only
social and public zones merit attention.
d. These zones dictate parking places.
a
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Column A Column B _______1. "What can I expect to hear in your speech?" A. Relevance Statement _______2. "Will I listen?" B. Preview Statement _______3. "Why should I listen to you on this topic? C. Attention Getter _______4. "What's in it for me?" D. Credibility Statement
One major criticism of current public relations is that it _______________
a) represents the public interest at the expense of corporate interests b) allocates excessive funds to research and evaluation of the corporate environment c) needs to conduct more research on audiences and the effectiveness of campaigns d) ignores the usefulness of integrating new computer technologies in the campaigns