According to the book, _________ and __________are central to the tenets of democratic self-
governance.
A. competent communication/critical thinking
B. ethical communication/audience analysis
C. competent communication/ethical communication
D. media literacy/visual literacy
C
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A speaker who stresses the audience's needs throughout her speech and whose delivery is warm and friendly, will most likely be perceived as a speaker with what quality?
A. Dynamism B. Competence C. Trustworthiness D. Charisma E. Concern
Answer the following statement(s) true (T) or false (F)
1. The S.M.A.R.T. model sets standards for assessing the effectiveness of objectives 2. A single clear communications objective is appropriate for multiple target audiences. 3. Communications objectives with more generic messages relate better to larger audiences. 4. As an example, a campaign that seeks to change voter opinion would use qualitative measurement but not quantitative measurement. 5. The more specific the behavioral focus, the more effective the message can be when writing objectives.