Why is it important for small business owners to track demographic trends? How can small companies become effective trend trackers?

What will be an ideal response?

Shifting patterns in age, income, education, race, and other population characteristics (demographics) will have a major impact on companies, their customers, and the way they do business with those customers. Small businesses can become effective trend trackers by staying close to their customer base and staying abreast of changes in their environment through various information sources. According to Faith Popcorn, possible sources of market information include current publications, top ten shows, top ten movies, and customers.

Business

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