"L2W" refers to
a) The practice of deciding which two of the five traditional W's to include in the story's lead
sentence.
b) Localizing, and telling What and Where in the story's lead sentence.
c) Ensuring the story's lead sentence includes the news of highest value to the local audience.
d) None of the above.
b
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What impact does a good visual aid have upon a speaker's credibility?
A) Visual aids may actually lessen credibility since listeners may think the speaker is trying to overshadow weak content. B) Visual aids can benefit a speech by enhancing comprehension, yet they have little, if any, discernible effect on a speaker's credibility. C) Visual aids can enhance credibility because the speaker is seen as more organized and more interested in audience understanding. D) Visual aids lend an unfair advantage to a speaker because they may contribute to an impression of expertise or goodwill that may not be so.
When we respond to the cashier at the local market by his or her role rather than as a unique human being, we are engaging in impersonal communication
Indicate whether the statement is true or false