When entering into communication with others, each of us brings a stock of knowledge about appropriate behaviours in our own culture. In which of the following theories is this knowledge a central element?
A. Cultural schema theory.
B. Cultural bias theory.
C. Cultural cognition theory.
D. Cultural familiarity theory.
A. Cultural schema theory.
Communication & Mass Media
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We send and receive messages through only one sensory organ at a time
Indicate whether the statement is true or false.
Communication & Mass Media
After PR practitioners identify the issues that may have an impact on their employers or clients, they must:
a. monitor the issues. b. keep their top management from worrying about the issues. c. issue frequent warnings of an impending crisis in each issue area. d. find a way to keep employees, stockholders and other publics from learning about the severity of the issues.
Communication & Mass Media