Offering a promotion during a peak period that has significant forward buying creates even more variable demand than before the promotion

Which of the following is not true regarding Theory Y?

a. Employees define themselves by their profession. b. Employees are viewed as ambitious and capable of self-motivation. c. Workers may need little supervision. d. Collaboration is rare among employees. e. The employee may be a valuable source of feedback.

A ________ is a name, term, symbol, or other unique element of a product that identifies one firm's products and sets it apart from the competition

A) patent B) brand C) license D) position E) value proposition