What are some tips to follow in writing for advertising?
What will be an ideal response?
focus on benefits and characteristics, show, don’t tell, avoid hyperbole, and write clearly and plainly
Communication & Mass Media
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When an organization is able to adapt to the changing demands of the customers and the market, the organization is invoking the element of:
a. flexibility b. inclusivity c. passivity d. diversity
Communication & Mass Media
In Breathless, director Jean-Luc Godard uses ________ to visibly interrupt time, even though the song the character is singing remains intact and unaffected on the soundtrack
A) jump cuts B) slow-motion C) fast-motion D) dissolves
Communication & Mass Media