Alderfer’s “Existence” needs concern our basic material requirements for living. These include what Maslow categorized as

AMF Research Group must guard against problems during the phase of conducting marketing research for its clients. Which of the following is NOT a problem that should be anticipated for data collected through interviews during this phase?

A) interviewers who incorrectly record responses B) respondents who give deceitful answers C) interviewers who do not consistently execute the survey D) analysts who interpret and report the findings E) respondents who are confused by questions

War, inflation, and the condition of the foreign markets are all examples of ________

A) business specific risk B) nondiversifiable risk C) internal risk D) unsystematic risk