The first step in developing a positioning strategy is to ________
A) set the marketing communications budget
B) identify segmentation variables
C) analyze the competitors' positions in the marketplace
D) describe a product with a competitive advantage
E) create target markets
C
You might also like to view...
Incentive programs can be best described as:
a. fairly long term promotional events. b. a breakeven affair — sales increases equal contest costs. c. inspiring people to a greater than usual performance level and rewarding them as a result. d. occurring very infrequently, maybe once a year to inspire high performance. e. a poor motivation device for most salespeople.
The cost of debt financing results from ________
A) the decreased probability of bankruptcy caused by debt obligations B) the risk–return trade-off associated with ownership of a firm C) the costs associated with lenders having less information about a firm's prospects than investors and managers D) the agency costs of the lenders' monitoring and controlling a firm's actions