The Federal Trade Commission enforces laws that prevent unfair competition in business

A Toronto diamond distributor has developed the first branded diamond called Hearts on Fire to help smaller retailers counter the volume jewellers' aggressive price discounting. What is this move meant to do?

a. create a catchy phrase to promote diamonds b. combat the quality appeal of generic products c. combat low-cost production of generic brands d. build product identity and customer loyalty

Why should firms that own and operate multiple businesses that have different risk characteristics

use business-specific, or divisional costs of capital? A) Not all divisions have equal risk and the firm might accept projects whose returns are higher than are deemed appropriate. B) Not all lines of business have equal risk and it is likely that the firm will accept projects whose returns are unacceptably low in relation to the risk involved. C) Not all business divisions have equal risk and the firm will likely become less risky in the future. D) Use of the same weighted average cost of capital for all divisions may result in too much money being allocated to the least risky division.