In terms of the visual element of an advertisement, an abstract image has a:
A) higher level of recall than a concrete image.
B) lower level of recall than a concrete image.
C) greater impact on the affective component of attitude than a concrete image.
D) greater impact on the cognitive component of attitude than on the affective component.
B
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What is the total vehicle life cycle cost of a car that has the information provided in the following table?
Vehicle Purchase Cost $34,000 Vehicle Operating Cost per Mile $0.26 Useful Life of Vehicle 7 years Miles per Year 20,000 Miles per Gallon 35 Average Fuel Price per Gallon $4.10
Individuals low in self-monitoring ________
A) tend to display their true dispositions and attitudes in every situation B) are pragmatic, maintain emotional distance, and believe ends can justify means C) have a grandiose sense of self-importance, require excessive admiration, and are arrogant D) are easily distracted, disorganized, and unreliable E) tend to dislike themselves and view themselves as powerless over their environment