What do entertainment industry representatives say about social responsibility?
a. People should make more responsible choices about what they consume.
b. Entertainment content has a significant effect on people’s behavior.
c. The government should set strict standards for entertainment content.
d. All of the choices.
a
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The process by which communications technologies spread through society can be explained by _______________
a) media convergence b) economies of scale c) Diffusion of Innovations d) functionalism
Which of the following social media skills is expected of corporate PR professionals?
a. monitoring the company’s intranet for customer concerns and issues b. collaborating with other departments through the company’s Facebook page c. knowing how to use and monitor Twitter and Instagram for personal outreach d. developing online content to drive sales and build the company’s reputation