Most companies prepare long-term strategic plans spanning _____________. They then fine-tune them in preparing medium-term and short-term plans.

If someone drives a small car, eats mostly homemade foods, and carries a small amount of debt, they are probably a member of the consumer class

Indicate whether the statement is true or false

____________ augment the core product, both facilitating its use and enhancing its value and appeal

a. Core products b. Supplementary services c. Delivery processes d. Sustaining processes e. Conditional services