Who are the potential customers? What do they buy? Where do they buy? These are ______ factors affecting channel choice.

The original and oldest form of direct marketing are ________

A) billboards B) banner advertising C) mail campaigns D) outbound telemarketing calls E) field sales calls

Which statement(s) is(are) true concerning affirmative action plans?

A) If an affirmative action plan is based on prior established numbers or percentage quotas for hiring or promoting minority applicants, this causes illegal reverse discrimination. B) To be lawful, an affirmative action plan must be tailored to achieve some compelling interest. C) Although legal affirmative action plans cause an effect on members of majority classes, this affect is generally not actionable by the members of the majority class who are affected. D) B and C only E) A, B, and C