Especially open to ethical debate is the practice of targeting products and communications efforts to segments that, for various psychosocial and economic reasons, are vulnerable to marketing communications, such as children and economically disadvantaged groups

Which of the following is true of management by objective

A. Goals are generally nonspecific. B. Goals are typically subjective. C. Goals are easy to achieve. D. Feedback is given only during the appraisal period. E. Managers and their employees work together to set the goals.

The initial outlay for this project is ________. (See Table 11.5)

A) $42,820 B) $40,320 C) $47,820 D) $35,140