MPR typically is the unexpected and unintentional effect of public relations on the rest of the marketing mix

Sue keeps a close eye on her company's internal and external environment to discover possible opportunities for new products and threats from competition, as soon as possible. This is an example of ________.

a. the observation approach b. management by observation c. environmental scanning d. corporate spying e. competitive intelligence

An __________________ makes sense when there are low cost pressures and low pressures for local responsiveness

Fill in the blank(s) with the appropriate word(s).