Advertising agencies often donate their skills to nonprofits in an alliance in order to
a. increase their profits
b. generate revenue
c. foster individual and agency creativity
d. support a business client who wants them to
e. get the nonprofit to use paid advertising in the future
C
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An expenditure made in connection with a machine being used by an enterprise should be
a. expensed immediately if it merely extends the useful life but does not improve the quality. b. expensed immediately if it merely improves the quality but does not extend the useful life. c. capitalized if it maintains the machine in normal operating condition. d. capitalized if it increases the quantity of units produced by the machine.
_______ is the systematic observation of behavior and usage patterns in natural settings.
A. Ethnography B. Conjoint analysis C. Process design D. Project production