Which of the following promotion mix approaches involves a producer promoting a product to different channel members who in turn promote the product to customers?

A firm has earned $5 million in net profits for the year. It decides to pay $3 million in dividends and use the rest to purchase $1 in new machinery and $1 million in raw materials. What is its Retained Earnings?

a) $0 b) $1 million c) $2 million d) $3 million

________ is the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities

A) Benchmarking B) SWOT analysis C) Market segmentation D) Strategic planning E) Diversification