What is a customer's perceived value?
What will be an ideal response?
Ans: Evaluation of the difference between all of the benefits and all of the costs of a marketing offer relative to those of competing offers
Business
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________ by nonprofit or government organizations furthers a cause
A) Corporate societal marketing B) Brand marketing C) Causal marketing D) Social marketing E) Place marketing
Business
________ is derived from rewards such as promotions, salary increases, and sales contests
A) Intrinsic motivation B) Intrinsic satisfaction C) Extrinsic motivation D) Extrinsic satisfaction
Business