In a short essay, describe the purpose of CORE. How does it aid managers? Provide an example of an organization that benefited from CORE

What will be an ideal response?

CORE (COmpany Readiness to Export) has been adopted and used widely by individual enterprises, consultants, and the U.S. Department of Commerce. CORE asks managers questions about their organizational resources, skills, and motivation to arrive at an objective assessment of the firm's readiness to successfully engage in exporting. It also generates assessments on both "Organizational Readiness" and "Product Readiness." It helps managers understand what useful assets they have and what additional resources they need to make internationalization succeed. The assessment emphasizes exporting since it is the typical entry mode for most newly internationalizing firms.

For example, Levi Strauss is the world's largest manufacturer of trousers, notably blue denim jeans, which are sold worldwide. Countries differ in their tastes and fashions, which creates the need for firms to adapt products and services. Levi had to assess its ability to undertake marketing adaptations in various markets. For example, in Islamic countries females are discouraged from wearing tight-fitting attire, so Levi made a line of loose-fitting jeans. When Levi first entered Japan, local preferences and the smaller physique of many Japanese meant that the firm had to make its famous blue jeans tighter and smaller.