Composite attributes make it easier to facilitate detailed queries
a. True
b. False
Indicate whether the statement is true or false
False
Business
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According to your text, which of the following is probably the most used and most recognized form of branding?
A) brand name B) trade character C) patent D) logo E) copyright
Business
In a short essay, explain why MNEs use global positioning strategies to win over consumers. Explain, too, why consumers prefer global brands. Provide examples of representative brands
What will be an ideal response?
Business