Define depth of penetration and breadth of penetration

What will be an ideal response?

Depth of penetration is the level of intimacy in our disclosure to others. Breadth of penetration is the range or spread of what an individual discloses to another about himself or herself.

Communication & Mass Media

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Analyze topic selection from the perspective of the audience, the speaker, and the occasion Matt is taking a public speaking class and has received his first class assignment. Matt is thinking about what his classmates would be interested in listening to him talk about. He is most likely __________.

A. deciding which politically correct words to include in his thesis statement B. determining if the speech should be informative or persuasive C. picking a topic for his speech D. identifying the specific purpose for his speech E. none of these choices

Communication & Mass Media

The data gleaned from the use of owned media in a campaign that will likely be meaningful in a campaign report is which one of the following?

a. audience size b. audience demographics c. audience engagement d. audience psychographics

Communication & Mass Media