This involves anticipating and managing real and potential issues before they impact the company
A) information seeking
B) relationship management theory
C) issues management
D) media dependency theory
E) identity management
Answer: C
Communication & Mass Media
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Which of the following persuasive strategies is recommended for dealing with an audience that is unconcerned about the issue you are addressing?
a. Build your personal credibility with the audience. b. Strengthen the audience's resistance to counterpersuasion. c. Acknowledge both sides of the argument. d. Give the audience a reason to care about the issue. e. Provide the audience with general information.
Communication & Mass Media
When is it advantageous to use the memorized style of
delivery? What will be an ideal response?
Communication & Mass Media