From the insurance company's perspective, what is the difference between written premium and earned premium?
A) There is no difference; they are effectively the same thing.
B) Written premiums are those that belong to the insurer; earned premiums do not belong to the insurer.
C) Written premiums are the total premiums collected by the insurer; earned premiums are those that belong to the insurer.
D) Written premiums reflect the total amount of coverage provided to insureds; earned premiums reflect the net profit of the insurer.
C
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Good marketing plans are usually short and to the point
Indicate whether the statement is true or false
Marketing measurement has both process and structural implications for a business. Which of the following is a structural implication?
A) the need to assign staff to perform the necessary measurement tasks B) the need to understand how marketing information is generated C) the need to determine how employees are rewarded for using measurement data D) the need to determine how marketing information will be analyzed E) the need to determine how management will be rewarded for using measurement data