If an employer gives less favorable treatment to employees because of their race, color, religion, sex, or national origin, he/she is indulging in:
A. disparate treatment.
B. separate but equal treatment.
C. reverse discrimination.
D. diversity management.
Answer: A. disparate treatment.
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In the future, marketers should use the Internet more, improve the sales automation system, apply market automation to routine decisions, and develop formal marketing decision models and marketing dashboards
Indicate whether the statement is true or false
Those who believe that marketing should be organized by the functional organization model think that keeping marketing people aligned with their functional specialties
a. diffuses bottom line responsibility b. reduces the need for coordination c. clarifies who is responsible if a product fails d. allows them to use someone untrained in marketing in the role e. provides economies of scale