A thirty-minute or longer advertisement that looks more like a television talk show than a sales pitch is known as a(n)__________
Fill in the blanks with correct word.
ANSWER: infomercial
An alternative to a commercial spot is the infomercial, a thirty-minute or longer advertisement, which is relatively inexpensive to produce and air. Advertisers say the infomercial is an ideal way to present complicated information to potential customers, which other advertising vehicles typically do not allow time to do.
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Why do consumers sometimes prefer two-part pricing?
a. Consumers prefer a limited number of choices. b. Consumers like to be in control of costs. c. Prices have little or no psychological influence on most consumers. d. Consumers are uncertain about the number and types of activities that might be used at places like amusement parks.
Which of the following statements about group accidental death and dismemberment (AD&D) insurance is (are) true?
I. The principal sum is paid if the employee dies in an accident. II. A percentage of the principal sum is paid for certain types of dismemberments. A) I only B) II only C) both I and II D) neither I nor II