In the ABCs of psychology, which of these falls under "A"?
A) Jim washes his hands too often
B) Susan feels verydepressed most mornings
C) Mr. Jones can't remember the names of things
D) Mike taps his pencil persistently
B
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Bonnie was diagnosed with the most common form of cortical dementia, in which structural and chemical brain deterioration is associated with gradual loss of many aspects of thought and behavior. Bonnie has
A) Parkinson's disease. B) Alzheimer's disease. C) cerebrovascular dementia. D) Huntington's disease
Emerson's boss wants to use cognitive dissonance to sell a new type of emergency cell phone. Emerson is not convinced that the campaign is going to be successful. What should Emerson tell his boss?
a. Cognitive dissonance advertising is too expensive. b. Cognitive dissonance is not effective in changing people's attitudes and subsequent behavior. c. Cognitive dissonance techniques are difficult to implement on a mass scale. d. Cognitive dissonance has fallen out of favor with the advent of the computer as a model for human behavior.