The ________ method of setting an advertising budget typically overlooks how promotion affects sales
A) affordable
B) percentage-of-sales
C) objective-and-task
D) competitive parity
E) adaptive-control
A
Business
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________ communication strategies are directed at channel intermediaries
A) Push B) Pull C) Heavy-up D) Centralized E) Pulsing
Business
Which of the following is not a reason sources have to be documented?
A) Documenting sources adds interest for the reader. B) Documenting sources is ethical. C) Documenting sources gives credit to the person who created the original material. D) Documenting sources shows the audience you have sufficient support for the message. E) Documenting sources allows the reader to explore the topic in more detail, if they desire to do so.
Business