The unit of analysis in the typical item-selection study is a
a) Whole issue of a publication
b) Composite week of publications
c) Section of the publication
d) Specific news article
D
Communication & Mass Media
You might also like to view...
Ethical listeners should seek exposure to speakers who are well-informed, whether or not the listeners
share the speakers' points of view. Indicate whether the statement is true or false
Communication & Mass Media
Which type of testimony would you use if you wanted to provide an understanding of the
real-life consequences of issues? A) expert testimony B) reluctant testimony C) lay testimony D) prestige testimony
Communication & Mass Media