The unit of analysis in the typical item-selection study is a

a) Whole issue of a publication
b) Composite week of publications
c) Section of the publication
d) Specific news article

D

Communication & Mass Media

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Ethical listeners should seek exposure to speakers who are well-informed, whether or not the listeners

share the speakers' points of view. Indicate whether the statement is true or false

Communication & Mass Media

Which type of testimony would you use if you wanted to provide an understanding of the

real-life consequences of issues? A) expert testimony B) reluctant testimony C) lay testimony D) prestige testimony

Communication & Mass Media