If you are speaking to a hostile audience and you begin with a main point that you know will
be something they will agree with, you are making use of the primacy principle.
Indicate whether the statement is true or false
TRUE
Communication & Mass Media
You might also like to view...
Which of the following is not a part of audience psychographics?
A) beliefs B) values C) behaviors D) belonging
Communication & Mass Media
Choose the research term that describes "particularly problematic when researcher uses university students as participants to generalize results to other populations and samples."
A. Maturation B. Ecological validity C. Morality or attrition D. Internal validity E. External validity
Communication & Mass Media