According to the BCG matrix, products or businesses with a high market share in a high-growth market are classified as ________

________ is a test statistic that measures the association between two ordinal-level variables. It does not make an adjustment for ties

A) Tau b B) Symmetric lambda C) Tau c D) Gamma

During the technical development phase of the new product development process, a physical version of the product is developed; it is called a ________

A) test market B) focus group C) business analysis D) product concept E) prototype