Which of the following psychological strategies involves an interviewer party of two or more persons pretending to be a friendly, disinterested party and NOT a sales representative?
A. stealth marketing
B. rejection then retreat
C. standard/learning principle
D. contrast principle
Answer: A
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Which of the following sentences displays the highest amount of verbal immediacy?
A) I have heard that people like the vineyard. B) I hope you like the movie on Friday; it's supposed to be funny. C) We should go on a date this weekend, as most people do. D) We will have a great date on Friday. E) You will enjoy the restaurant this weekend.
When using computer-generated presentation slides, which of the following guidelines can help you avoid the problems associated with seductive details?
a. Put a vivid picture on the same slide as the detailed written text. b. Put a dramatic graphic on the same slide as the detailed written text. c. Use background sound effects or music with your slides to enhance interest. d. Make your slides as realistic and detailed as possible to ensure comprehension. e. Minimize the competition between pictures and written text.