Which of the following is a social factor that can influence consumer buying decisions?
a. A social class
b. Gender
c. A reference group
d. Perception
ANSWER: c
A reference group is a social factor that can influence consumer buying decisions. Consumers interact socially with reference groups to obtain product information and decision approval.
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Several brokers have been retained by a developer to market properties in a new residential subdivision. Can each broker put their FOR SALE signs on the property?
A. No, only one sign is permitted. B. No, this would be considered a dual agency. C. Yes, if each broker has written permission of the developer. D. Yes, if each broker has notified the Real Estate Commission in writing.
Sales for a firm are $500,000, cost of goods sold are $400,000, and interest expenses are $20,000. What is the gross profit margin?
A) 16.0% B) 20.0% C) 4.0% D) 25.0% E) 30.0%