Another name for an associative entity is:
A) an attributive entity.
B) an external entity.
C) a co-variant entity.
D) a gerund.
D
Business
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The ________ technique used for stimulating creativity identifies a problem and then considers the dimension, the medium, and the power source
A) attribute listing B) reverse assumption analysis C) mind mapping D) lateral marketing E) morphological analysis
Business
The beliefs and values of a connector's audience and medium
A) generally have no effect on a connector's receptiveness to a message. B) only come into play when the connector is a non-media connector. C) only come into play when the connector is a media connector. D) shape a connector's receptiveness to a message. E) tend to make a significant difference only if the audience can be measured.
Business