Marketing managers who attempt to raise the quality image of their product by selling it at high prices are following which type of strategy?

Many banks and phone companies now charge fees for once-free services to ensure minimum customer revenue levels. This helps banks to ________

A) reduce the rate of customer defection B) make low-profit customers more profitable C) enhance the growth potential for each customer through cross-selling D) increase the longevity of the customer relationship E) focus disproportionate effort on high-value customers

Trade as a percentage of GDP is used to measure ________

A) market intensity B) market size C) market receptivity D) market growth rate