In which step of Monroe's motivated sequence does the speaker create interest and desire?

a. the attention step
b. the need step
c. the satisfaction step
d. the action step

a. the attention step

Communication & Mass Media

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It is more likely for a woman to say, "Say, that's a lovely mauve

Porsche, isn't it?" than a man because A. men are more intelligent. B. women develop mammary glands. C. men have larger larynxes. D. women are more intelligent. E. of socialization.

Communication & Mass Media

Integrated marketing communications (IMC) is the coordination of:

a. Management and marketing staff b. All marketing communications tools available c. Marketing and advertising d. Advertising and public relations

Communication & Mass Media