When an associate changes brokers, all listing contracts automatically move with the broker.

Which of the following statements is true of the impact of globalization on value chains and business processes?

A) Companies must develop a standardized global strategy irrespective of where they are operating from. B) Companies prefer to perform all their processes in-house as it is more cost-effective than outsourcing. C) Manufacturing of a final product is frequently distributed throughout the world. D) Increased globalization calls for greater attention to promotional aspects of the marketing mix as opposed to the product.

Product planners for JetBlue Airways decided to include in-seat video games and television during flights. This is an example of a ________ for JetBlue

A) target market selection strategy B) pricing strategy C) control process D) product strategy E) marketing metric