Initially, people could remember the ads but not the brand. This is an example of ________

Which stage in the product life cycle normally lasts longest?

A) introduction B) development C) growth D) maturity E) decline

The utilitarian philosophy for business ethics primarily focuses on:

A. applying home-country standards of ethics in foreign countries. B. adopting the ethics of the culture in which a business operates. C. maximizing business profits by increasing employee productivity. D. ensuring justified treatment of any minority. E. weighing the benefits, costs, and risks associated with a course of action.