What two basic dimensions determine if a shopper will react positively or negatively to a consumption environment?
What factors can affect a consumer's moods in the shopping environment that are a) under the control of the marketer and b) not under the control of the marketer?
The two dimensions are pleasure and arousal. Factors that can affect a customer's moods that are under the control of the marketer are store design, music, television, programming, and other factors specific to the consumer. Factors that are not under the control of the marketer are the weather, current events, or personal occurrences in the consumer's life.
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A homeowner gives several open listings to individual real estate brokers. If the homeowner finds a buyer, and sells the property himself:
a. he is obligated to pay a commission to the procuring cause of this sale b. he does not have to pay a commission c. he is obligated to pay a commission to all the brokers who signed an open listing to sell the property d. he only has to pay a partial commission to the broker who actual sold the property
In which design phase of the SDLC are logical specifications of the system from logical design transformed into technology-specific details from which all programming and system construction can be accomplished?
A) Logical design B) Physical design C) Conceptual design D) High level design