A thirty-minute or longer advertisement that looks more like a television talk show than a sales pitch is known as a(n) _____
a. advocacy advertisement
b. premium
c. trade sales promotion
d. infomercial
ANSWER: d
An alternative to a commercial spot is the infomercial, a thirty-minute or longer advertisement, which is relatively inexpensive to produce and air. Advertisers say the infomercial is an ideal way to present complicated information to potential customers, which other advertising vehicles typically do not allow time to do.
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Extra resources, awards and ______ are examples of benefits that managers can make available to high-performing group members.
-threat of punishment -choice of future work assignments -potential for lay-offs
The coverage, conditions, and limitations in the master policy of a group contract can be found in which document?
A) Certificate of Authority B) Consumer report C) Coverage document D) Certificate of coverage and benefits