Answer the following statement(s) true (T) or false (F)
1. Organizational clarity occurs when external stakeholders understand the organization’s culture and brand identity.
2. A company’s intranet is typically used to share policies, newsletters, project information, and benefits information with employees.
3. Few PR professionals use narrative storytelling techniques because studies show that most employees find such tactics impersonal.
4. A company’s social responsibility programs provide opportunities for engaging employees and building a healthy corporate culture.
5. The success or failure of an internal communications program can be measured like any other type of PR campaign.
1. FALSE
2. TRUE
3. FALSE
4. TRUE
5. TRUE
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To begin a speech on the use of condoms, Chris told a risqué joke that shocked the audience. Chris's
use of language is best described as A) too vivid. B) too clear. C) too personal. D) inappropriate.
According to research in support of the two-culture hypothesis, which statement is more likely to have been spoken by a woman?
a. "Good sales pitch." b. "I am busy all next week working on my sales pitch." c. "I want you to present the sales pitch." d. "He really likes our sales pitch, but I'm not sure he's ready to commit yet."