________ tests are used to reduce the concepts under consideration to a manageable number
A) Concept generation
B) Screening
C) Concept evaluation
D) Concept development
B
Business
You might also like to view...
According to the AIDA concept, the last step a marketer must achieve with potential customers is:
a. action b. attitude alignment c. awareness d. adaptation e. adoption
Business
What conditions allow negotiators to be more confident about the counterparty's reservation point?
What will be an ideal response?
Business