Products such as surfboards, swimsuits, lawn mowers, allergy medication, and flower seeds are most likely to be advertised with which type of media schedule?
a. consecutive
b. flighted
c. pulsing
d. seasonal
Ans: d. seasonal
Business
You might also like to view...
One reason making ethical decisions isn't easy is that people may not always be aware of the ethical issues in making a decision
Indicate whether the statement is true or false.
Business
The cognitive dissonance theory proposes that the factors that can mitigate the discomfort caused by dissonance are ________
A) importance, influence, and rewards B) influence, rewards, and goals C) importance, goals, and status D) influence, reinforcement, and rewards
Business