Which of the following companies has a focused niche strategy?
A) Playball, a merchandise company, customizes T-shirts based on customer requests.
B) Complus, a computer hardware manufacturer, offers discounts on bulk purchases.
C) Table Top, a clothing retailer, offers end-of-season sales.
D) Tracer, a fountain pen manufacturer, launches a new brand of pens.
A
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A local restaurant that pays for jerseys and entry fees for a little league baseball team is involved in:
A) sponsorship marketing B) event marketing C) mobile marketing D) cause-related marketing
Which of the following is most likely a consequence of the Great Recession of 2008 to 2009?
A) more free-spending on expensive products B) more demand for credit and debit cards C) more sensible and mindful consumption D) less interest in frugality and value E) less emphasis on sustainable marketing