He revolutionized advertising by instituting a cash-in-advance policy: _________________

Fill in the blank(s) with correct word

Benjamin Day

Communication & Mass Media

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Which of the following is considered an ethical strategy of persuasion?

A) claiming that an issue is more urgent than it actually is B) withholding information or arguments that don't support your point C) "loading the deck" so as to give the illusion of choice to the listeners D) using unsound appeals E) moving from education to commitment

Communication & Mass Media

A credible speaker is

a. one whom the audience sees as a believable and competent. b. one who has a magnetic stage presence and quick wit. c. always the top-most authority on the subject at -hand. d. always has several decades of speaking experience

Communication & Mass Media