Which of the following is true of business marketing?
a. It refers to the sale of goods and services for the purpose of personal consumption.
b. It deals with products that are used to facilitate an organization's operations.
c. It sells goods and services only to organizations.
d. It depends largely on social media for increased profits.
ANSWER: b
Business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. A business product or industrial product is used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers.
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